Business Development
BLOG POSTS PUBLISHED SINCE INCEPTION
The Power of Content Marketing
During my eight years running a consulting firm, I discovered that content marketing was my most effective business development tool. As a business owner trying to gain awareness of our brand and...
Client Niche: Everyone’s Talking,
No One Is Listening
Most sales and marketing experts will say the secret to organic growth for a service business is having a clear understanding of who your ideal client is and what unique services you can offer to...
Now Is the Best Time in a Decade
to Raise Fees
One common topic of discussion at financial advisor conferences is fee compression vs. margin compression. Several years ago, the industry press was predicting that robo advisors and the...
An Alternate Way
to Ask for Referrals
When asked how organic growth is achieved, advisors always point to referrals from centers of influence and/or clients. According to Schwab’s most recent benchmarking study, referrals account...
Strategic Planning for 2023:
Think ‘What’ Not ‘Why’
The conversation shouldn’t be about “How are we going to get more?” it needs to be, “What do we want more of?” The calendar has officially rolled into the fourth quarter of 2022, which means many...
It’s Official! Client
Niche Drives Growth
Knowing exactly who are you trying to serve has benefits beyond just marketing. Speaking at an industry conference earlier this month, Mark Tibergien stated, “Firms that have a niche or technical...
How Important Is it to
Define Your Ideal Client?
Knowing the type of client you are looking to serve will allow you to design the best products and services needed by them. When an RIA owner asks us to perform an Operational Diagnostic review of...
Our Thoughts on
Content Marketing
Someone recently crinkled their nose at me and asked, “You’re an operations and technology/business consulting firm – why do you waste so much time on content marketing?” It’s a fair question, and...
How 2021 Will
Differ From 2020
Regardless of what the pandemic will bring, or not bring, in 2021, the wealth management industry has been changed forever. Everyone is excited to turn the page on 2020. With several recent...
Identify Your Ideal Client Before
You Determine Your Tech Stack
Until an advisor can identify who they are serving and how they want to serve them, they cannot begin to build out a proper technology stack. We are often contacted by breakaway advisors...
Silver Linings: Using Crisis to
Improve Your RIA’s Health
This article is being published a bit early, I realize that. When you go to the doctor with clogged sinuses, a splitting headache, and body aches like you’ve never had, you just want some...
Operational Excellence
Drives Sales Growth
There is a friction that commonly exists within many organizations, and it occurs between the sales department and the back-office operations department. Both feel underappreciated by the...
What is Advisors’
Time Worth?
Following the success of our COO white paper and personal enjoyment of interviewing the profiled COOs at the end of 2018, we at PFI Advisors declared 2019 to be “The Year of the COO.” We...
Tough Sales Love
for RIAs
Envestnet was kind enough to invite me to participate in a panel discussion last week at their Advisor Summit in Chicago. The topic was “Growing Your Firm’s Top Line Through The Headwinds.” I...