by Matt Sonnen | Nov 14, 2024 | Business Development
During my eight years running a consulting firm, I discovered that content marketing was my most effective business development tool. As a business owner trying to gain awareness of our brand and services in a competitive marketplace, I faced a significant challenge:...
by Matt Sonnen | Jul 18, 2023 | Business Development
Most sales and marketing experts will say the secret to organic growth for a service business is having a clear understanding of who your ideal client is and what unique services you can offer to that narrow client niche. When you search Michael Kitces’ blog for the...
by Matt Sonnen | Jun 7, 2023 | Business Development
One common topic of discussion at financial advisor conferences is fee compression vs. margin compression. Several years ago, the industry press was predicting that robo advisors and the proliferation of ETFs in client portfolios would cause RIA management fees to...
by Matt Sonnen | Oct 27, 2022 | Business Development
When asked how organic growth is achieved, advisors always point to referrals from centers of influence and/or clients. According to Schwab’s most recent benchmarking study, referrals account for more than 60% of asset growth coming from new clients. With...
by Matt Sonnen | Oct 11, 2022 | Business Development
The conversation shouldn’t be about “How are we going to get more?” it needs to be, “What do we want more of?” The calendar has officially rolled into the fourth quarter of 2022, which means many RIAs will be conducting strategic planning sessions in the coming weeks...
by Matt Sonnen | May 26, 2022 | Business Development, Operations and Technology
Knowing exactly who are you trying to serve has benefits beyond just marketing. Speaking at an industry conference earlier this month, Mark Tibergien stated, “Firms that have a niche or technical specialty are the ones growing in our industry and driving the business...
