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The Power of Content Marketing

The Power of Content Marketing

During my eight years running a consulting firm, I discovered that content marketing was my most effective business development tool. As a business owner trying to gain awareness of our brand and services in a competitive marketplace, I faced a significant challenge:...
The Power of Content Marketing

Carolyn Armitage on Change Management

It is often the COO who will be leading their firm through the implementation of a new process or adoption of a new technology tool, therefore, a common question I pose to guests on the COO Roundtable podcast is, “How do you successfully affect change at your...